Taffy

AI Generated Summary

Taffy is a chewy candy made from sugar and water. It can be flavored by adding various ingredients, such as fruit or chocolate. We track 1,128 products in the Taffy category. The market for Taffy has steadily grown over the past few years and is projected to grow further. Several new brands have entered the market providing a tough competition to already established brands. The opportunities for new brands are good as several companies reported an increase in revenue in this sector. We monitor online chatter, consumer sentiment and brand reputation to identify trends and preferences of consumers. With 56 opportunity level, there is a considerable demand for new product offerings which can be exploited by new players entering the market or existing players expanding their product portfolio.

Fast Growing Brands

Airheads, Laffy Taffy, Starburst, Tootsie Roll, Now and Later, U.S. Toy, FirstChoiceCandy

Bestseller

Airheads Candy Bars, Variety Bulk Box, Chewy Full Size Fruit Taffy, Gifts, Easter Candy Basket, Non Melting, Party, 60 Count (Packaging May Vary) (4.8 stars, $7.98, 44,030 ratings)

Top Rated Products

Airheads Candy Bars, Variety Bulk Box, Chewy Full Size Fruit Taffy, Gifts, Easter Candy Basket, Non Melting, Party, 60 Count (Packaging May Vary)(4.8 stars, $7.98, 44,030 ratings)

Laffy Taffy Candy Jar, Banana(4.8 stars, $11.90, 9,818 ratings)

Tootsie Roll Frooties Chewy Candy, Blue Raspberry, 38.8 Ounce(4.8 stars, $10.79, 6,153 ratings)

Airheads Candy Variety Bag, Individually Wrapped Assorted Fruit Mini Bars, Party, Non Melting, 12 Ounces(4.7 stars, $2.28, 5,393 ratings)

Sweets Salt Water Taffy, Assorted Flavors, 3 Pound(4.4 stars, $17.99, 4,787 ratings)

Trends

The following opportunities were identified by our AI..