Soaps & Cleansers

AI Generated Summary

Soaps & Cleansers are used for cleaning purposes. The market for Soaps & Cleansers is growing steadily and is projected to grow further. Several new brands have entered the market providing a tough competition to already established brands. The opportunities for new brands are good as several companies reported an increase in revenue in this sector. We monitor online chatter, consumer sentiment and brand reputation to identify trends and preferences of consumers. With 60 opportunity level, there is a considerable demand for new product offerings which can be exploited by new players entering the market or existing players expanding their product portfolio.

Fast Growing Brands

"Johnsons", The Honest Company, Aveeno Baby, Baby Dove, "Johnsons Baby", "Dr. Bronners", Babyganics

Bestseller

Cetaphil Baby Wash & Shampoo with Organic Calendula |Tear Free | Paraben, Colorant and Mineral Oil Free | 13.5 Fl. Oz (4.8 stars, $7.99, 23,645 ratings)

Top Rated Products

Johnson's Curl-Defining, Frizz Control, Tear-Free Kids' Shampoo with Shea Butter, Paraben-, Sulfate- & Dye-Free Formula, Hypoallergenic & Gentle for Toddler's Hair, 13.6 fl. oz(4.7 stars, $3.94, 29,119 ratings)

Cetaphil Baby Wash & Shampoo with Organic Calendula |Tear Free | Paraben, Colorant and Mineral Oil Free | 13.5 Fl. Oz(4.8 stars, $7.99, 23,645 ratings)

Baby Dove Tip to Toe Baby Wash and Shampoo For Baby's Delicate Skin Rich Moisture Washes Away Bacteria, Tear-Free and Hypoallergenic 20 oz(4.8 stars, $7.99, 20,793 ratings)

Johnson's Head-To-Toe Gentle Baby Wash & Shampoo, Tear-Free, Sulfate-Free & Hypoallergenic Bath Wash for Baby's Sensitive Skin & Hair, pH Balanced, Washes Away 99.9% Of Germs 27.1 Fl Ounce(4.8 stars, $5.92, 15,786 ratings)

Johnson's Baby Shampoo with Tear-Free Formula, Shampoo for Baby's Delicate Scalp & Skin Gently Washes Away Dirt & Germs, Free of Parabens, Phthalates, Sulfates and Dyes, 27.1 fl. oz(4.8 stars, $6.51, 9,658 ratings)

Trends

The following opportunities were identified by our AI..